Pull&Bear is a Spanish fashion brand founded in 1991. As part of one of the biggest fashion chains, the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius,

Oysho and Zara Home), Pull&Bear is present in 76 markets, with a network of over 970 physical stores, as well as a worldwide online store.

The Brand was created with the intention of dressing young people who are committed to their environment, who reject stereotypes, live in community and interact with each other. Pull&Bear takes the latest international trends, mixes them with influences from street style and fashion clubs, and reinterprets them to transform them into comfortable and easy-to-wear items

The Pull&Bear brand is part of the Opticalia Global Holding brand portfolio, a Spanish group of companies with 30 years of experience, specialized in optics and fashion sunglasses. OPTICALIA is an optical group that registers more than 1,100 optical stores in five countries. The history of the network began in 2008 in Spain, where OPTICALIA is a leader with more than 600 retail stores. Between 2013 and 2023, OPTICALIA entered markets such as Portugal, Colombia, Morocco and Brazil. Thanks to its long history in the sector, the company has become a recognizable and stable brand in this region. With a clear shift in international expansion, OGH currently holds international agreements with renowned brands in the world of fashion, adhering to the main retail groups in Spain, such as Grupo Inditex and Mango. These groups trust us with the development of their collections. With our wide brand distribution, we help you reach all types of products, regardless of socio-economic level and age. Pull&Bear currently operates in over 35 countries worldwide with our licenses and own brands.